Once upon a time, there was no Facebook, Twitter, Instagram or YouTube. Our lives did not revolve around a stream of status updates, tweets, videos and filtered photos. That was just 10 years ago.
Since Mark Zuckerberg launched Facebook in his Harvard dorm room on Feb. 4, 2004, we’ve seen social media evolve from a fad to a phenomenon that has triggered a paradigm shift in the way the world communicates. It has empowered individuals to voice their opinions and concerns and share content on their mobile devices in ways no one could have imagined. Along the way, geopolitics and the world of business has been radically transformed.
We saw the dramatic impact social media wielded four years ago. It was a tool that helped spark the Arab Spring—a democratic civil uprising in the Middle East that began in Tunisia in December 2010 that helped force rulers from power in such countries as Tunisia, Egypt and Libya. Thanks to Twitter and other social media, people were able to protest and raise awareness in the face of repression. The revolution continues.
Great predictions are —
Tools to look within
(Dashboard, tools etc.)
With the growing influx of social media followers, more users are resorting to features such as “follow” on Facebook to limit the amount of people on timelines, or in the case of Twitter, “lists.”
Incorporation of multimedia content.
(Image: Video, Audio content)
Features that are lacking currently in live-video-based businesses but will soon evolve include real-time commenting, viewing “strong” content, and being mobile first in a world where video is mainly watched on a desktop.
More fluidity of content
(text inside mobile window)
What is going to change is technology, which allows us to tailor content to specific individuals in real time. This not only creates a stronger value proposition for the readers, but gives them an immediate reason to read content that is hand delivered versus mass produced for the term “followers”.
Greater focus on personality
(Image: Profile Image etc.)
Did you know the No. 1 deterrent for social media users is lack of profile completeness?
For example on Twitter, if you don’t fill in the necessary items such as your picture, location, and bio, you can lose your chances of attracting followers.In the coming years, social media sites will focus heavily in the onboarding process on making users the most complete profiles possible.
Decision-making power from data
(graph, chart etc.)
Data, data, data. More users can only mean more opportunities for businesses to extract relevant data regarding their customers more quickly.
Future of Social Media is changing rapidly. We are going from a world of simply tweeting about our cat, periscoping about our lives, to deducing that information to create more impactful and tailored messages. This wave will transform the way we think of social, and hopefully impact the world for the better.