Social Media Marketing strategy largely depend on several things but all together its a combination of some basic things. I am going to tell you about those things in brief now:
Creating a plan: You need to create a proper plan to start your marketing Campaign. Your plan will be included the target audience, target geographical location, quality content, exclusive promotional Images and videos, Regular update of your Social media fan page, Special offers etc.
Target audience: Point out your target audience and their views about your products/services.
Unique Content: Social media offers limited words to write which is ranging from 140 to 2000 words in general. So pic up your best topic and description as to describe your business products/offers.
Regular Update : Make regular update of your Social media site. Post info-graph or promotional videos to describe yourself.
Engage to the Customers : Always try to reply your customer if they reply back to you. Try to reply within 2-5 min so that you can have high standard of response rate.
Call to Action : Put a Call to action button to drive traffic for your website.
Special Offers : Make special offer on special occasions. This is a good trick to get more customer for your business through social media.